The Site and/or third parties may use “cookies”, “web beacons”, Flash local shared objects and other similar tracking technologies (collectively, “Tracking Technologies”) to collect information automatically as you browse the Site and the web. "Cookies" are typically html or browser-based text or other files (and often referred to as browser cookies) that help store information, user preferences and/or user activity. “Web beacons” (also known as image tags, gif, tracking pixels or web bugs) are small pieces of code used to collect data, such as counting page views, promotion views or advertising responses.