The Marketplace doesn't identify a user by using such technologies.</li> <li> <strong>Web beacons for digital advertising:</strong> Also referred to as pixels and\or tracking tags – see-through images placed on certain pages of HealthCare.gov are typically used in conjunction with cookies and aren't stored on your device. When you access these pages, web beacons generate a notice of your visit. Go to the section How the Marketplace uses third-party websites and applications for information on how we use web beacons.</li> <li> <strong>Website log files:</strong> Are used as an analysis tool and to tell how visitors use HealthCare.gov, how often they return, and how they navigate through the site.</li> <li> <strong>Flash:</strong> Flash is used to assess the performance of the site and as a player for selected videos depending on the browser a device is using.</li> <li> <strong>Local storage objects:</strong> We use Flash Local Storage Objects (“LSOs”) to store your preferences and to personalize your visit.</li> </ul>