For example, Vectary uses pixel tracking via social media platform, LinkedIn. Pixel tracking is a marketing pixel graphic used to track user behavior, site conversions, web traffic and other web usage metrics. It allows personalization and retargeting of information, based on users’ web device types and interests. Data collected by this site and through pixel tracking include website visitors’ IP address, device, browser characteristics, time-based data elements, and URL visited. <br> </p>