Our service partners use session ID cookies to allow us to improve site navigation and usage. <br> <br> 5. Web Beacons <br> <br> Our service partners employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.