Cross-Device Data (or “Device Graph Data”): Data that displays the relationship between various device identifiers to an individual or household, often used for better retargeting and frequency capping.</li> <li>Unique online identifiers (e.g. IP address, cookies, mobile advertising identifiers such as Apple IDFA and Android Advertising ID)</li> <li>Information about your browsing behavior on a Publisher’s website or app (e.g. domain or app store URL or bundle ID, category code associated with website or app, referring website address, date/time of visit, ‘click through’ data) </li> <li>