By virtue of integrating with the platform services of InMobi or otherwise providing Inventory, You acknowledge that InMobi collects and/or receives data related to an End User including persistent online identifiers such as IP address, device ids, ad-ids, latitude/longitude, identifiers for smart devices (including IP address) etc. and other information on the End User’s device. It may also collect or obtain, data related to survey inputs, carrier/manufacturer, OS type, header/footer, demography and/or other performance data generated from an End User’s interaction with Advertisements or Inventory.