We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties. <ul> <li>First and last name</li> <li>Email address</li> <li>Birthdate</li> <li>IP address(es)</li> <li> Examples of these legitimate interests include: <ul> <li>Operation and improvement of our business, products and services</li> <li>Marketing of our products and services</li>