10. </b> <b> <b>LIMITATION OF LIABILITY</b> </b> </p> <p>a. Excluding Advertiser’s, and Glance’s respective obligations under Section 9, damages that result from a breach of Section 11, or intentional misconduct by Advertiser, or Glance, in no event will any party be liable for any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by another party arising out of an IO, even if such party has been advised of the possibility of such damages.</p> <p>