We will not be liable for any Click Fraud detected or not detected by the Service. <br>10.2. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW AND EXCEPT IN THE EVENT OF OUR INTENTIONAL MISCONDUCT OR BREACH OF OUR CONFIDENTIALITY OBLIGATIONS, WE, INCLUDING OUR EMPLOYEES, DIRECTORS, OFFICERS, SHAREHOLDERS, ADVISORS, AND ANYONE ACTING ON OUR BEHALF, WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, STATUTORY OR PUNITIVE DAMAGES, LOSSES (INCLUDING LOSS OF PROFIT, LOSS OF BUSINESS OR BUSINESS OPPORTUNITIES AND LOSS OF DATA), COSTS, EXPENSES AND PAYMENTS, EITHER IN TORT, CONTRACT, OR IN ANY OTHER FORM OR THEORY OF LIABILITY, ARISING FROM, OR IN CONNECTION, WITH THESE TERMS, ANY USE OF, OR THE INABILITY TO USE THE SERVICE, ITS CLICK FRAUD PREVENTION OR DETECTION FEATURES, OR THE OUTPUT DATA, ANY RELIANCE UPON THE OUTPUT DATA OR THE CLICK FRAUD PREVENTION OR DETECTION FEATURES IN THE SERVICE , OR ANY ERROR, INCOMPLETENESS, INCORRECTNESS