IN NO EVENT SHALL CONNEXITY OR ANY OF ITS AGENTS, MERCHANTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, LOSS OF PROFITS OR REVENUES, COSTS OF PROCUREMENT OR SUBSTITUTE GOODS, LOSS OF GOODWILL, DEFAMATION OR LOSS OR DAMAGE TO DATA THAT ARISE FROM ANY ASPECT OF YOUR PARTICIPATION IN THE PROGRAM OR ANY BREACH OR ERROR BY CONNEXITY OR ITS AGENTS OR MERCHANTS, WHETHER OR NOT CONNEXITY HAS BEEN APPRISED OF THE POSSIBILITY OF SUCH DAMAGES.</p> <p>15.3  .