To the fullest extent allowed by applicable law, in no event shall the Company or its suppliers, distributors, agents and their respective shareholders, officers, directors, employees, or agents take the following responsibilities with respect to the Website or the Services or the subject matter of this Agreement for negligence, tort, strict liability or other legal or equitable theory: </u> </strong> </p> <p> <strong>(i)</strong> <strong> <u> any indirect, incidental, punitive, or consequential damages of any kind whatsoever. </u> </strong> </p> <p> <strong>(ii)</strong> <strong> <u> data loss or cost of procurement of substitute goods or services. or</u> </strong> </p> <p> <strong>