12. LIMITATION OF LIABILITY <p>With the exception of gross negligence or willful misconduct by a party, in no event will Media.net, Media.net's Advertising Partners be liable for any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by you or any Third Party arising from this Agreement, even if you or such Third Party has been advised of the possibility of such damages.</p> 13.