<p>Microsoft uses the data we collect to provide you rich, interactive experiences. In particular, we use data to:</p> <ul> <li>Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.</li> <li>Improve and develop our products.</li> <li>Personalize our products and make recommendations.</li> <li>Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you relevant offers.</li> </ul> <p>We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research