In determining data retention periods, we take into consideration local laws, contractual obligations, our reasonable business requirements, and your expectations and requirements.</p> <p> <strong> 4. <u>Certain Rights of California Residents and How To Exercise Them</u> </strong> <strong>. </strong> </p> <p> <strong> .  . A.<u> Your California Rights</u> </strong> <strong>.</strong> </p> <p>California consumers have certain rights, which are described below. .