In particular: (a) A company may not discriminate against a consumer who exercised his/her rights under the CCPA, such as by denying or providing a different level or quality of services to the consumer, or by charging different prices or rates to, or imposing penalties on the consumer, unless reasonably related to the value provided by the consumer’s data.</p> <p> <u>Your Rights under Califormia’s Shine-the-Light Law</u>. . California’s “Shine-the-Light” law (Cal.