For our business purposes, such as quality assessment, data analysis, audits, developing new products, improving the Services, identifying usage trends and determining the effectiveness of our promotional campaigns.</li> <li>As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence. (b) to comply with legal process. (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence. (d) to enforce our terms and conditions. (e) to protect our operations or those of any of our affiliates.