For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users. and </li> <li>For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests. </li> </ul> <p>We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or based on our legitimate interest.</p> <p> <b>