or (iii) in any way that may create an impression of endorsement, affiliation, partnership or sponsorship by NCMEC of any individual, entity, product, goods, services, program, event or website.</li> <li>You will not use the Content in any way that may tarnish NCMEC's name or reputation, including without limitation any use that NCMEC in its sole discretion determines to be lewd, obscene, vulgar, harassing, defamatory, offensive, objectionable or inconsistent with NCMEC's mission.</li> <li>