What does Spotify do with the voice data it collects? <p>Spotify uses this data to recognise what you say, to understand you better and to help us provide a response or take an action. Spotify may also use and share this data in other ways, which are described in our Privacy Policy. For example, using your data to improve voice functionality on Spotify, to develop new voice features, and to help us provide you with advertising that is more relevant to you. It also includes sharing information, from time to time, with our service providers