2. ACCEPTABLE USE OF SERVICES <p> In order to maximise your user experience in using the Platform, and avoid, eliminate or minimise disruptive activities, we kindly ask you to maintain the following: </p> <ul> <li> do not use the Platform in any way or take any action that may undermine, disrupt, damage or manipulate its working functionality, performance, availability or accessibility. </li> <li> do not copy, decompile, reverse engineer, disassemble, attempt to derive the source code of, modify or create derivative works of the Platform, or any updates or any part thereof. </li> <li> do not upload, distribute or otherwise publish through the Platform any content that is libellous, defamatory, obscene, pornographic, threatening, invasive of privacy or publicity rights, abusive, illegal or otherwise objectionable. </li> <li> do not use the Platform in any manner that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity. </li> <li> do not impersonate any person or entity, misrepresent any affiliation with another person, entity, or association, use false IP addresses or headers, or otherwise conceal your identity for any purpose. </li> <li> do not violate, plagiarise, or infringe on the rights of third parties, including without limitation copyright, trademark, trade secret, privacy, publicity or other proprietary rights. </li> <li> do not use data collected from the Platform for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing). </li> </ul>