We also may use the personal information that we collect to assist us in advertising our Services on third-party websites.</li> <li>To better understand how users access and use Our Sites and Services, both on an aggregated and individualized basis, in order to improve Our Sites and Services and respond to user desires and preferences, and for other research and analytical purposes.</li> <li>To protect us and others, including as necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or potential threats to the rights and property of RB, the safety of any person, or as necessary to comply with law.</li> <li>