With your appropriate consent when required, and consistent with applicable law, we may share your video viewing behavior with third parties including service providers, advertising companies, analytic partners, and social media sites.</p> <p> <strong>Sale or transfer of all or part of our business or assets</strong> </p> <p>In the event that NBCUniversal or any NBCUniversal Affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, or diligence associated with such matters, we may sell or transfer the information described in this Privacy Policy as part of that transaction.</p>