This will be true if the data is not in a searchable format, if it is retained in backup systems or cashed or archived pages, if we need it to prevent fraud or future abuse, or if we are required by law to keep it.</p> <p> <strong>B. Rights of California Residents</strong> <em>.&nbsp;</em>California law permits California residents to request certain details about our disclosure of their personal information to third parties for those third parties’ own direct marketing purposes.