<ol> <li>to recognise your computer when you visit the website</li> <li>to track you as you navigate the website</li> <li>to improve the website’s usability</li> <li>to analyse the use of the website</li> <li>in the website's administration</li> <li>to personalise the website for you, including targeting advertisements which may particularly interest you.</li> </ol>5. How you can opt out of having cookies placed on your device(s)<em>Blocking cookies</em> <p>Most browsers allow you to refuse to accept cookies.