How We Collect Personal Information A. Directly from you <p>Your Personal information will be collected when you use your More Rewards card or account at a store or business, when you provide your Personal Information to us at stores, by mail, email, calls to our Customer Service Call Centre, by applying for membership in the More Rewards program, entering into contests or sweepstakes directly controlled and managed by PFG or by its third-party suppliers, filling pharmacy prescriptions through PFG websites or at PFG Pharmacies, and other direct interactions.</p>