We may also collection information related to your experience at one of our mountain destinations or using our products or services in a guest satisfaction survey. These surveys may include optional questions regarding your income, race/ethnicity, or gender which, if answered, help us to learn more about our customers and how we can improve our business and public engagement in snow sports. We may use this information to respond to your question and to improve our business, products, services and programs.</p> <blockquote> <p> <em>(d) We collect your Personal Information when you participate in a marketing initiative or create an online account</em> </p> </blockquote> <p>If you choose to create an online account profile, we may collect your name, contact information, age, gender, birth date, personal image, username and password and other information that you choose to provide (such as your preferences).</p> <p>We may also collect your name, contact information, age and/or date of birth if you decide to participate in a marketing initiative such as a contest, sweepstakes or other promotion.