If you use a product or service we may combine information we collect from that product and service with information we collect from our other products and services, with information from surveys and research and with information which is available publicly or from other reputable sources (which include other broadcasters or trusted providers (such as Konica Minolta Marketing Services Limited and the advertising technology provider The Addressable Platform Limited)). We work with trusted third parties (including advertising clients and research providers) to understand the effectiveness of advertising (for example, what actions result from viewing advertising).</p> <p>We apply modelling techniques to the information we hold to model our audiences based on certain attributes, understand our viewers better and to analyse use across all of our products and services. </p> <p>We also collect information and insights information from use and interactions with pages or accounts we operate on third party platforms (for example, Facebook Fan Pages) for this purpose and also to administer those pages or accounts.