A Facebook pixel is code on the MoMA website that helps us to track conversions from Facebook ads, to optimize ads based on data collected, to build targeted audiences for future ads, and to market to people who have already engaged with the MoMA website, such as by making a purchase.</p> <p>MoMA also works with third-party analytics and marketing entities that use technologies such as cookies and pixel tags on our behalf. For details, see Use of third-party service providers.</p> <p>These tracking technologies may be deployed by us and/or by our service providers—such as Google Ad Manager, Facebook, Instagram, and Xaxis—on our behalf to collect or receive information from our website and elsewhere on the Internet, and to use that data to provide measurement service and target ads.