Service Providers:</strong> We engage vendors to perform business purposes on our behalf and share information with them to enable them to provide us with such business purposes, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us. <ul> <li> <strong>Research and Measurement Companies: </strong>We share information about content you view on the NBCUniversal Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers.