Uses Made of the Information</strong> </p> <p>We use information held about you in the following ways<strong>:</strong> </p> <ul> <li>to tailor the content that we display to you;</li> <li>to deliver the service and to correspond with you in relation to the product;</li> <li>to provide you with information about other goods and services we offer that are similar to those that you have already used;</li> <li>to notify you about changes to our service;</li> <li>to ensure that content from our site is presented in the most effective manner for you and for your computer or other device used to access our site.</li> <li>for system administration and to report aggregated statistical information about browsing patterns and actions which does not identify any individual;</li> <li>to store usage logs which may be used by us to provide existing and potential authors, contributors, associations we partner with, subscribers and clients with firm-level (ie not individual) information about the user base and usage patterns;</li> <li>to administer our site and for internal operations, including product development, troubleshooting, data analysis, testing, research, statistical and survey purposes;</li> <li>to improve our site to ensure that content is presented in the most effective manner for you and for your computer;</li> <li>to allow you to participate in interactive features of our service, when you choose to do so;</li> <li>