How we use collected information RewardsAvenue may collect and use Users personal information for the following purposes:<br> - To improve customer service<br> Information you provide helps us respond to your customer service requests and support needs more efficiently.<br> - To personalize user experience<br> We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.<br> - To improve our Site<br> We may use feedback you provide to improve our products and services.<br> - To process payments<br> We may use the information Users provide about themselves when placing an order only to provide service to that order.