How We Use Information We use the personal information we collect for a variety of administrative and business purposes to: <ul> <li>operate our Site and provide the Services,</li> <li>process and complete any transactions,</li> <li>verify individual identity,</li> <li> respond to inquiries, questions and comments and provide customer and technical support, </li> <li>provide access to certain functionalities of our Services,</li> <li> personalize and improve the Services and develop new products and services, </li> <li> to communicate with our current and prospective customers concerning our services, </li> <li>