We may log and use your IP address to administer the Site, to help diagnose problems with our server, to analyze trends, to track users’ webpage movements, to help identify you and/or verify your use, and to also gather broad demographic information for aggregate use and/or our own marketing purposes. We may use standard tools, such as cookies, scripts, or web beacons, to monitor the Site and Internet usage and to improve or customize the content on the Site.