analytics and search engine providers that assist us in the improvement and optimization of our Site;</li> <li>trusted third-party companies and individuals to help us provide, analyze, and improve the Site and our membership services (including but not limited to data storage, maintenance services, database management, web analytics and payment processing);</li> <li>in the event that we sell or buy any business or assets, in which case we will disclose your Personal Data to the prospective seller or buyer of such business or assets;</li> <li>if Nacha or substantially all of its assets are acquired by a third party, in which case Personal Data held by it about its customers will be one of the transferred assets;</li> <li>if we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, including for purposes of court order.</li> </ul> <strong>SELLING YOUR PERSONAL DATA</strong> <p>We will never sell or rent your Personal Data to third parties.