Therefore, in order to reconcile a device browsing two different websites or in order to exchange information between providers, third-party cookies with third-party identifiers must be used.</p> <p> </p> <p>mediarithmics ensures a matching of third-party identifiers for a given device and offers it as a service, allowing to reconcile a device browsing websites on different domains and expose it to targeted ads. </p> <p> </p> <p> <strong>Service usage principles</strong> </p> <p> </p> <p>This service is offered to each of our Clients. Through the use of our generic scripts to collect website browsing activity, our Clients can enrich the service database and use it to identify a known web browser from one site to another.</p> <p> </p> <p>To remain consistent with our software editor role, we do not sell this data. The access to this service is included in our contracts for the marketing software solutions. </p> <p> </p> <p> <strong>Description of the service </strong> </p> <p> </p> <p>Purpose</p> <p> </p> <p>