We use Internet protocol addresses and non-personally identifiable information in our log files to analyze trends, to administer our Site, to track users’ movements in and around our Site, and to gather demographic information about our user base as a whole. We also utilize unstructured machine learning technologies to understand user behaviors and to provide user-specific recommendations and other personalization of our Site experience.</p> <p>(c)&nbsp;<u>Information we receive from other sources</u>: We will combine this information with information you give to us and information we collect about you in our legitimate interests (where we have considered that these are not overridden by your rights). We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).</p> 3. Who we give your information to <p>We consider your personal information to be a vital part of our relationship with you and do not sell your personal information to third parties.