<ol> <li>To personalize your experience<br>(your information helps us to better respond to your individual needs)</li> <li>To improve our website<br>(we continually strive to improve our website offerings based on the information and feedback we receive from you)</li> <li>To improve customer service<br>(your information helps us to more effectively respond to your customer service requests and support needs)</li> <li>To process transactions<br>Your information, whether public or private, will never be sold to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.</li> <li>