When a user who accepts a session cookie creates an account we then gain insights around product behavior in association to the referral source of this customer, enabling insights for marketing initiatives that will help grow our business.</p> <p>Third-party tools in use outside of our site and satellite interface include Google Analytics and Customer.io. Google Analytics is currently in use in our documentation to understand what pages are being used the most. Customer.io is our email marketing tool. Links within customer.io emails have analytics applied to them to provide insights as to what interactions look like within our emails. We do not sell or share this information with anyone else, including to the companies running the tools we use.