In an ongoing effort to understand and serve our Users better, we often conduct research on our customer demographics, interests and behavior based on Personal Data and other information that we have collected. This research is typically conducted on an aggregate basis only that does not identify you. Once Personal Data is in an aggregated form, for purposes of this Privacy Policy, it becomes Non-Personal Data.</p> 5. How we disclose and transfer your personal data. 5.1 No sale. <p>We are not in the business of selling your Personal Data. We consider this vital information to be a part of our relationship with you. Therefore, we will not sell your Personal Data to third parties, including third party advertisers.