We can use this information to understand and analyze trends, to administer the site, to learn about user behaviour on the site, to improve our product and services, and to gather demographic information about our user base as a whole. StoolAnalyzer.com may use this information in our marketing and advertising services. </p> <p> In some of our email messages, we use a “click-through URL” linked to content on the StoolAnalyzer.com website.