Collecting aggregate statistics about use of the Services</li> <li>Understand and analyze how you use our Services and what products and services are most relevant to you</li> </ul> <p>Often, much of the data collected is aggregated or statistical data about how individuals use our Services, and is not linked to any personal data, but to the extent it is itself personal data, or is linked or linkable to personal data, we treat it accordingly.</p> Sharing with trusted third parties. <p>