7</strong> <strong>.&nbsp;</strong> <strong>How long will we keep your personal data?</strong> </p> <p>Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.</p> <p>At the end of the retention period, your data will either be deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.</p> <p> <u>Your Order History</u> </p> <p>We need to keep the personal data you give us relating to orders for five years so we can comply with our legal and contractual obligations.</p> <p>