View detailsConsent (32 vendors)Legitimate interest (17 vendors)<i>help_outline</i>Understand audiences through statistics or combinations of data from different sources<p>Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).</p>