We do not always use all of these data categories if We do not have the information about you or it is not relevant for Our marketing activities.<br> <br> <b>9.3 </b>How We build your profile and what We learn from it:<ol> <li> <b>Statistical analysis -</b>We use the data above as inputs for a proprietary statistical model, the output of which can tell Us about your previous or likely future booking behavior, for example:<ol> <li>the value or likely value of the bookings you make with Us;</li> <li>