and<br>(n)  . develop aggregate analysis in respect of our users and business intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.<br> <br> <strong>4.</strong> <strong>Cookies</strong> <br> <br>Much of the User Information that we collect, and most of the information we employ in connection with advertising, is obtained via the use of cookies and similar technologies. . Cookies are usually a string of numbers and/or letters that a website transfers to a User's hard drive.