Collecting aggregate statistics about use of the Services</li> <li>Understand and analyse how you use our Services and what products and services are most relevant to you.</li> </ul> <p>Often, much of the data we collect is aggregated or statistical data about how individuals use our Services, and is not linked to any personal data., But as it is itself personal data, or it can be linked or linkable to personal data, we treat it accordingly. </p> <p> <strong>