In the EEA the legal basis for processing Usage Data is our legitimate interests, namely monitoring and analyzing use of the Site, to improve the Site features and content, all to provide you with a better experience.</p> <p> <strong>2.4 PROFILE DATA:</strong> We may process personal information and content that you provide to us, such as the data you include in your personal profile on the Site or when you complete a survey or enter a contest (“<strong>Profile Data</strong>”).