For deidentified or aggregated data, which was formerly Personal Data, but which can no longer identify individuals, NCR may conduct research and development, statistical, trend or pattern analysis in order to continuously improve our products, services, processes, and security procedures.</li> <li> <b>Sales and Marketing. </b>NCR may use your Personal Data for sales and marketing purposes, including contacting you for feedback in customer satisfaction surveys or for market research purposes, providing you with marketing literature on products and services, notifying you of events, and providing you with information about NCR.