We are only allowed to keep your personal information if we need it for one of the reasons we describe in section 3 above.</p> <p>As a general rule, we will keep it for 6 years from the end of your relationship with us, as it is likely that we will need the information for regulatory reasons, fraud prevention, or to defend a claim. For example, should you wish to bring some form of legal action relating to your relationship with us, this would generally need to be done within 6 years from the end of that relationship. However there may be exceptions where we need to keep your personal information for longer, such as where a claim has involved a minor.</p> <p>We will also retain data in an anonymous form for statistical and analytical purposes, for example, to assess risk of flood damage occurring.</p> </li> <li> Q7 When can you ask us to stop using your information? <p>