It also includes circumstances (such as we have described below) where we have a legitimate interest to use your data, provided that proper care is taken in relation to your rights and interests:</p> <p> </p> <ul> <li>to ensure that we organise our database efficiently and understand how our clients may make purchases in different parts of the world;</li> <li>to carry out research and analysis of your data (including purchase information) as this helps us understand our clients better, who they are and how they interact with the WordArt.com;</li> <li>to improve and ensure the security of the Website (for example, for statistical, testing and analytical purposes, troubleshooting).